Growtalks Montreal Recap
Busbud was at the Growtalks Montreal conference today!
GROWtalks is a one day conference focused on how to create simple, actionable metrics, and use them to make better product and marketing decisions. Industry experts share actionable advice on how to improve design, product and customer development, acquisition, retention, and more.
There were great presentations from author Brant Cooper, Greg Isenberg of Fiveby.tv, Kate Rutter of Luxr, Laura Fitton of Hubspot, Scott Kveton of Urban Airship, Dan Martell of Clarity, Alistair Croll of Solve for Interesting, and iNovia’s David Nault, who also performed double duty as MC for the event. Topics covered ranged from customer acquisition, lean UX, scalable business models, growth hacking and financing.
Personally, my favorite presentation was Alistair Croll’s, who gave us a preview of his upcoming book Lean Analytics. Interestingly, Alistair challenged the crowd to find the one key metric that matters for their business. He also gave a few interesting examples of Airbnb and other companies that use metrics to carry out experiments in order to better understand the key drivers in their business models. The Lean Analytics book, co-authored with Ben Yoskovitz, is scheduled to hit the (virtual) bookshelves in early March 2013.
The conference definitely gave audience members plenty of ideas to go back to their startups and “measure, test and try” towards product market fit.
Thanks to the organizers, presenters and sponsors. Lots of great content and it was great to see so many familiar faces at the event!
If you missed it, you can also catch the conference in Toronto on Feb 21st. Register here.